End of Q1 - Time to Rethink | March 30 - April 5, 2026

Goals for this week:

• [x] Automations: Outreach Statistics, CRM, Follow-ups, Drafts Review
• [x] 20 emails a day Tue, Wed, Thu
• [ ] Find targets similar to a key client
• [ ] Prepare outreach to similar targets

All automations are now working - the outreach machine is ready. But looks like I've been automating a process that is broken... We have much bigger problems than emails taking 60% of our time. We should have probably focused on these problems instead - small Polish market and outreach to other countries not working.

One of our key clients is also stalling. I called them again and they again said they didn't have time to talk with their salespeople. They promised to do it next week, but I'm less and less believing it.

Starting on Thursday, together with cofounders we declared a break. The first quarter of our venture has just closed. It's time to take a step back, find some fresh perspective and figure out a better plan. Right now we're taking time off till Tuesday. It's time for individual reflections and rest. On Thursday we'll have a full day quarterly meeting to brainstorm together how to get out of the current situation and go back to growing.

I've already spent some time with pen and paper. I started with a simple list of things we do well and things that don't work.

What we did well:

• Business model (usage based: company does 200-300 visualisations and churns)
  • CaC = 170 zł
  • LTV = 850 zł
  • Projected LTV = ~4k zł (based on average number of furniture items in a company)
• Product (clients are paying recurringly, not complaining and not churning)
• Customer service (we have good phone contact with clients and they talk with us)
• Sales (we close almost every client we manage to get on a call)
• Team (working together is awesome)
• Cold emails in Poland (~19% reply rate is quite good)

What is not working:

• Marketing: only 5 clients on the SaaS platform, running out of the Polish market, tried ads and they didn't work
• We're selling a nice-to-have and not a painkiller (UVP problem) - clients are stalling and taking a long time to even try the platform

Conclusions:

• We are heading towards product-market fit in Poland, but might run out of market before we achieve it
• USA and foreign countries are not working and we don't know why

Our options:

• Find a country where our outreach will work
• Increase conversion in Poland, go back to companies we already outreached with the previous service-based model
• Change our target and try going enterprise
  • Much more value per closed client (2-3 enterprise clients could give us financial independence), but much harder
• Scale horizontally
  • Find a different niche for our product

Goals for next week:

• Figure out a plan of action - how to unfuck our business